Brand
Design
Websites
Content
Systems
Est. MMXX
PHL
Ideas for a brighter tomorrow.

The future, by design.

I build brand identities for scaling businesses that have outgrown their first logo, their first tagline and their first impression. Twelve years of institutional design rigor, pointed at brands that want to mean something.

Book a discovery call See services
12+Years of craft
50+Brands built
500KCustomers reached
  • Brand
    strategy
  • Visual
    identity
  • Websites
    & systems
  • Content
    & creative
  • AI & automation
    solutions
Retro comic cover, TDD Comics No. 1: Tony in a red space suit and jetpack, ray gun raised, striding across a red planet toward a Googie city, under the title Tony Does Design and the line Bolder ideas for a brighter tomorrow.
Good brands
build brighter
things.
About

The designer who broke out of the machine.

"I spent over a decade building design systems inside a public utility, where getting it wrong has real consequences."

I'm Tony. Philadelphia-born, with twelve years of institutional design thinking now aimed at brands that want to actually mean something.

I hold a bachelor's degree in Multimedia Design and a master's degree in Human Factors Psychology. Multimedia design gave me the craft: type, motion, interface and image working as one system. Human factors psychology is the study of how people perceive, pay attention, remember and make decisions, and it shapes every brand I build. I design marks that register at a glance, systems that stay easy to read under real-world conditions, and messaging that cuts down the mental work it takes to choose you. Instead of guessing what will land, I design around how people actually see and decide.

I've shipped design systems for a utility serving 500,000+ customers, led go-to-market visual strategy for an AI-powered SaaS platform, and built identities for founders who are done blending in. I bring institutional rigor to personal brands and street-level instinct to enterprise work.

SpecificationsTDD / System 001
Origin
Philadelphia, PA
Undergrad
Bachelor's, Multimedia Design
Graduate
Master's, Human Factors Psychology
Years in service
12+
Largest system shipped
500,000+ customers
Operating mode
Strategy first
Brand identityUX/UI systemsCreative strategyVisual systemsAI-assisted designTypography
Work with me
Services

Built for where you're headed.

Every engagement starts with strategy, and the visuals follow. No logo-first shortcuts, just deliberate work that gives your brand a reason to exist and a way to win.

Foundation

Brand Sprint

From $2,500 · 2 weeks

For founders who need a strong foundation fast. The core identity system and nothing extra.

  • Logo mark and wordmark
  • Color and type system
  • Brand usage guidelines
  • 3 social templates
Get started Or book a call
Signature Most booked

Brand Identity System

From $6,500 · 4–6 weeks

The full build: strategy, identity, guidelines and collateral, so your brand shows up at the level you're moving toward.

  • Brand strategy and positioning
  • Full identity system
  • Detailed brand guidelines
  • Digital and print asset library
  • 30 days of post-launch support
Get started Or book a call
Premium

Brand + Digital

From $10,000 · 6–8 weeks

Identity and website, built together, for businesses ready to show up everywhere at the highest level.

  • Full brand identity system
  • Website design and build
  • Strategy and positioning
  • Digital asset library and social templates
  • 45 days of post-launch support
Get started Or book a call
OngoingNineFive

Already have a brand?

NineFive Design Subscription · $997 / month

Ongoing design support from NineFive Design Co., the subscription studio. Submit requests, manage your queue and get deliverables without starting a new project every time.

  • One active request at a time
  • A queue you prioritise
  • 48-hour average turnaround
  • Social, campaign and sales assets
  • Larger work in agreed stages
  • Pause or cancel anytime
Subscribe Explore NineFive Design Co.
Not sure which fits?Starting or repositioning your brand? Choose a package above. Already branded and need ongoing work? NineFive. Still unsure? Book a free 30-minute call.Get a ticket
Process

The countdown to launch.

Every project runs the same five-phase sequence. It protects your investment, keeps us aligned and ends with your brand in orbit.

  1. T–4

    Discovery

    A deep dive into your business, market, audience and ambitions. We agree on what success looks like before anything gets designed.

    You getBrand audit, competitor map, positioning brief, creative direction doc.
  2. T–3

    Strategy

    We define your position, voice and story. It's the foundation everything else stands on, and the phase most agencies skip.

    You getStrategy deck, messaging framework, visual direction board.
  3. T–2

    Design

    Concepts, refinement and presentation. You see two or three distinct directions before we commit to the right one.

    You get3 initial concepts, 2 rounds of refinement, final identity system.
  4. T–1

    Production

    The system gets built out in full: every format, every use case, every size, production-ready.

    You getPrint files, digital files, social templates, web-ready exports.
  5. LIFT
    OFF

    Handoff & launch

    You leave with everything you need to deploy your brand with confidence, plus a walkthrough of every decision we made.

    You getBrand guidelines, asset library, 60-minute handoff call, 30 days of post-launch support.
Contact

Let's build something that lasts.

Ready to stop being the best-kept secret in your market? Grab a free 30-minute discovery call. No pitch and no pressure, just an honest conversation about your brand and where it needs to go.

Instagram@officially.tonydoes
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Admit one

Coffee with Tony

Free discovery call. Pick any open slot.

Length30 min
FareFree
DepartsYour pick
Book your free call
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Tomorrow