As a key contributor to the PGW Customer Responsibility Program (CRP) campaign, I collaborated with the corporate communications department to develop impactful visual messaging.

My responsibilities included:

• Strategic Visual Selection: Curating compelling photography that resonated with diverse customer demographics.

• Conceptual Development: Contributing to the initial sketching and concept refinement, ensuring alignment with the campaign's objectives.

• Multilingual Adaptation: Translating and adapting the campaign's visual assets into three languages, ensuring cultural sensitivity and accurate communication.

• Cross-Platform Implementation: Optimizing the campaign's visuals for various media, including billboards, digital billboards, and transit advertising, maintaining consistency and clarity across all formats.

This project highlighted my ability to translate complex information into accessible and engaging visuals, effectively reaching a broad and multilingual audience.