Royal Striking, a martial arts training facility, approached me to overhaul their existing website, a rudimentary GoDaddy platform that failed to reflect the brand's evolved identity and professional standards. The owner, Head Coach Aaron Meisner, granted me creative autonomy, allowing for a comprehensive strategic redesign.

My approach was rooted in a deep understanding of Royal Striking's evolving brand narrative and business objectives. I initiated the project by:

• Defining Brand Vision: Collaborating closely with Coach Meisner to articulate the brand's core values, target audience, and desired online experience.

• Strategic Content Planning: Establishing a clear information architecture and content strategy that aligned with the brand's goals and user needs.

• Visual Identity Refinement: Directing a collaborative effort with a local photography and videography team to capture high-quality assets that embodied the brand's dynamic spirit.

• User-Centered Design: Employing best practices in web design and user experience to create an intuitive and engaging digital platform.

The resulting website served as a powerful brand ambassador, effectively communicating Royal Striking's expertise and professionalism. Its enduring success, remaining live and effective, is a testament to the thorough planning, strategic design, and collaborative execution that underpinned the project. This project demonstrated the impact of a strong digital presense on a small business.